If you’re a small business owner , the world of digital marketing can feel like a black hole for your cash. You know you need to be online, but how much should you spend, and where? The key to a profitable digital marketing budget  isn't spending more; it's spending smarter . Step 1: Ditch the Percentage Rule (Adopt the Goal-Based Budget) Many businesses base their marketing budget on a percentage of revenue (e.g., 5-10%). This is flawed. It budgets for activity, not results

Baltimore has always been a city of makers, grinders, and dreamers. From family-run crab shacks in Highlandtown to indie bookstores in...

In a sea of digital noise, Baltimore small businesses often wonder: How do I get found online—without blowing the budget?  The answer...