If you’re a small business owner , the world of digital marketing can feel like a black hole for your cash. You know you need to be online, but how much should you spend, and where? The key to a profitable digital marketing budget  isn't spending more; it's spending smarter . Step 1: Ditch the Percentage Rule (Adopt the Goal-Based Budget) Many businesses base their marketing budget on a percentage of revenue (e.g., 5-10%). This is flawed. It budgets for activity, not results

If there’s one thing everyone knows about Baltimore, it’s that we take pride in our roots—Old Bay, steamed crabs, rowhomes, and a healthy...